It Started with a
Mason Jar & a Hunch.
"Healthy drinks shouldn't taste like a punishment. We set out to fix that — one wild ferment at a time."
Armed with a SCOBY culture rescued from a farmers' market (since named Gerald), a rented garage in Portland's Pearl District, and a dog-eared copy of The Art of Fermentation, they started brewing. The neighbours complained about the smell. They kept going.